DM Dashboard – Educational Marketing

Executive Overview

Live

All institutions · all channels · Jun 1 – Jun 17, 2026 · click any metric for detail

Marketing Performance Snapshot

⤢

Total Ad Spend

₹4.2L

⤢

Total Leads

1,847

⤢

Admissions

115

⤢

Website Sessions

62.1K

⤢

Organic Traffic

28.4K

⤢

Overall Conversion

2.97%

Lead & Admission Summary

⤢

Overall Leads (All Sources)

1,847

every channel combined

⤢

Paid Media Leads

1,040

56% · Google + Meta

⤢

Applications

412

22.3% of leads

⤢

Admissions

115

27.9% of applications

Leads by Source

All sources · click a source for detail

1,847

Total Leads

Lead Journey

Total → Admission · advance vs drop-off

Social Media Branding

⤢

Instagram

48.2K

4.8% engagement

⤢

Facebook

62.4K

2.9% engagement

⤢

18.6K

5.6% engagement

⤢

Brand Share of Voice

14%

vs competitors

Traffic Overview

Traffic by Channel

Sessions this period

Sessions

62.1K

Users

48.4K

Organic Traffic

28.4K

Engagement Rate

61.8%

Campaign Performance Highlights

Top Campaigns by Leads

Across paid channels

Campaign	Channel	Spend	Leads	CPL	Status
MBA Admissions – Search	Google	₹48,200	312	₹155	● Active
School Admissions – Video	Google	₹18,200	221	₹82	● Active
MBA – Lead Gen Form	Meta	₹42,100	218	₹193	● Active
EdTech – Online Courses	Google	₹38,400	198	₹194	● Active
School – Parents Retargeting	Meta	₹28,400	184	₹154	● Active

SEO Performance Summary

Keyword Position Distribution

3,241 ranked keywords

Organic Traffic

28.4K

Keywords Ranked

3,241

Top 3 Rankings

148

Domain Authority

38

ROI & Conversion Metrics

⤢

Paid Media CPL

₹227

paid media only

⤢

Cost / Admission

₹3,652

⤢

Lead → Application

22.3%

⤢

Application → Admission

27.9%

Trend Analysis & Comparative Performance

Leads & Spend — Last 30 Days

Spend vs Leads by Channel

Efficiency comparison

⚡ Smart Alerts

Requires your attention

This Period vs Previous

Custom range comparison

Metric	This Period	Previous	Change
Leads	1,847	1,502	▲ 23%
Ad Spend	₹4.2L	₹3.75L	▲ 12%
Paid CPL	₹227	₹247	▼ 8%
Applications	412	355	▲ 16%
Admissions	115	106	▲ 9%

AI Connector Status

G

Google Ads

Synced 5m ago

M

Meta Ads

Synced 8m ago

A

Google Analytics 4

Synced 3m ago

S

Search Console

Synced 1h ago

W

WhatsApp Business

Syncing now…

B

AI Chatbot

Synced 2m ago

C

CRM (Leads)

Reconnect needed

Paid Marketing

Google Ads · Meta Ads · YouTube · LinkedIn · Other channels

📊 Overall

🔵 Google Ads

🟣 Meta Ads

🔴 YouTube

🔗 LinkedIn

⚫ Others

Total Spend

₹4.0L

Impressions

23.0M

Clicks

143.1K

CTR

0.62%

Paid Leads

1,489

Paid Media CPL

₹269

Conv. Rate

1.04%

Paid Media — Lead Funnel · synced from CRM

Total Leads

11,943

From Google (Paid)

9,598

80.4% of paid

Not Interested

7,650

64% of leads

Total Admissions

606

5.1% conversion

Leads by Source

Source	Leads	Prev 3 Mo	Same Mo	Total Adm.
Google (Paid Marketing) + Toll Free	9,598	35	123	191
Referral	1,335	29	270	343
Organic	863	8	38	63
Brand Amb.	56	1	8	9
Meta (FB)	78	0	0	0
Other (Collegehai)	13	0	0	0
TOTAL	11,943	73	439	606

Inside Sales Funnel

Stage	Leads	Conv %
Prospects	451	3.8%
Interested	1,013	8.5%
Call Back	1,308	11.0%
Open	516	4.3%
Not Interested	7,650	64.1%
Wrong Number	242	2.0%
Adm. (Same Month)	439	3.7%
Total Admissions	606	5.1%

Lead Sub-Disposition — Feedback Breakdown · fetched from CRM (9,358 paid leads)

Confirmed Negative

4,120

44.0% · never wanted = 3,096

Needs Audit

3,737

39.9% · DND · Wrong Course · Not Reached

Active / Warm

1,501

16.0% · counselling + pipeline

Sub-Disposition Breakdown

Chat · Google Ads · Dual Program · Category

Spend & Leads by Channel

All paid channels combined

Spend Share by Channel

Channel Summary

Channel	Spend	Impressions	Clicks	Leads	CPL	Conv Rate
🔵 Google Ads	₹2.1L	8.4M	94.2K	742	₹283	0.79%
🟣 Meta Ads	₹1.6L	11.8M	48.9K	488	₹328	1.00%
🔴 YouTube	₹38K	2.8M	—	133	₹286	—
⚫ Others	₹40K	—	—	126	₹317	—
Total	₹4.0L	23.0M	143.1K	1,489	₹269	—

Live Campaigns — Google Ads Live

Real-time results · synced just now

TodayYesterday

Spend

₹2.1L

Impressions

8.4M

Clicks

94.2K

CTR

1.12%

Leads

1,102

CPL

₹191

Conv. Rate

1.17%

Spend vs Leads

Campaign Type Breakdown

All Campaigns

Search & filter across campaign types

All Types Search Display PMax Video

Campaign	Type	Status	Budget/Day	Spend	Clicks	CTR	Leads	CPL	Conv Rate

Spend

₹1.6L

Reach

4.2M

Impressions

11.8M

Link Clicks

48.9K

Leads

612

CPL

₹261

Conv. Rate

1.0%

Meta Spend vs Leads

Objective Breakdown

Ad Set Performance

Ad Set	Objective	Status	Spend	Reach	Link Clicks	Leads	CPL	Frequency
MBA – Lead Gen Form (18–35)	Lead Gen	● Active	₹42,100	8,40,000	12,400	218	₹193	2.1
School – Parents Retargeting	Conversions	● Active	₹28,400	3,20,000	9,800	184	₹154	3.4
EdTech – Lookalike 2%	Lead Gen	● Active	₹38,900	12,10,000	14,200	142	₹274	1.7
Coaching – Interest: JEE/NEET	Traffic	⏸ Paused	₹18,200	4,80,000	8,100	68	₹268	2.8

Spend

₹38K

Views

2.8M

View Rate

28.4%

CPV

₹0.014

Leads

133

CPL

₹286

YouTube Views vs Leads

Spend

₹52K

Impressions

1.2M

Clicks

18.4K

CTR

1.53%

CPC

₹2.8

Leads

96

CPL

₹542

LinkedIn Spend vs Leads

Professional / executive programs

Audience by Seniority

LinkedIn Campaign Performance

Campaign	Objective	Status	Spend	Impressions	Clicks	Leads	CPL
Executive MBA – Sponsored Content	Lead Gen	● Active	₹22,400	4,80,000	7,800	42	₹533
Online MBA – Lead Gen Forms	Lead Gen	● Active	₹16,800	3,60,000	5,400	34	₹494
Working Professionals – Message Ads	Engagement	● Active	₹8,200	2,10,000	3,100	14	₹586
Alumni Network – Dynamic Ads	Awareness	⏸ Paused	₹4,600	1,50,000	2,100	6	₹767

Quora Spend

₹18K

Quora Leads

42

Native Ads Spend

₹22K

Native Leads

38

Other Channels – CPL Comparison

Education Aggregators

Listing portals · Shiksha · Collegedunia · Careers360 · CollegeDekho · Get My Uni

Aggregator Leads

366

across 5 portals

Applications

77

Admissions

17

Avg CPL

₹243

paid listings

Avg Listing Rank

#4

across portals

Leads by Aggregator

Our Listing Rank by Portal

Longer bar = better rank · green = top 3

Aggregator Lead Funnel

All portals combined · Profile View → Admission

Aggregator Performance

Synced from Lead CRM · ranking + funnel

Social Media Branding

Instagram · Facebook · LinkedIn · Presence, engagement, share of voice & brand mentions

Total Followers

129.2K

across 3 platforms

Posts

78

this period

Total Reach

2.64M

Impressions

4.44M

Avg Engagement

4.4%

Brand Share of Voice

14%

vs competitors

📊 Overview

📷 Instagram

📘 Facebook

🔗 LinkedIn

SEO (Organic)

Keyword rankings, backlinks, and organic health

Organic Traffic

28.4K

Keywords Ranked

3,241

Top 3 Rankings

148

Avg Position

14.2

Domain Authority

38

Organic Traffic Trend

Keyword Distribution by Position

Top Keyword Rankings

AllTop 10Lost

Keyword	Position	Change	Monthly Vol	URL
best mba college in pune	2	▲ 3	8,100	/mba-colleges-pune
neet coaching near me	4	▲ 1	22,000	/neet-coaching
online data science course	7	▼ 2	14,800	/data-science
engineering admission 2026	5	▲ 8	18,100	/engineering-admissions
cbse school fees pune	3	–	6,600	/school-fees
jee main coaching online	11	▲ 4	40,500	/jee-coaching

84

Site Health

Good

62

Page Speed

Needs Work

91

Mobile Score

Excellent

58

Core Web Vitals

Needs Work

76

Backlinks

Good

34

Broken Links

Fix Needed

Ranking Distribution by Position

Keywords by Rank Bucket

Distribution

Keyword Explorer · traffic, avg time & bounce from GA4 · click a column to sort

All Keywords

Sort ascending / descending · filter by rank bucket

All Rank #1 Rank 2–5 Rank 6–10 Beyond 10

Monthly Ranking Movement

📈 Gained Rankings

Moved up this month

📉 Dropped Rankings

Fell this month

Google Search Console

Search performance · Indexing · Core Web Vitals

Total Clicks

42.1K

Impressions

1.84M

Avg CTR

2.29%

Avg Position

18.4

Clicks & Impressions Over Time

Device Breakdown

Top Search Queries

Query	Clicks	Impressions	CTR	Avg Position
best mba college pune	4,120	82,400	5.0%	2.1
neet coaching fees	3,240	140,200	2.3%	4.8
engineering college admission 2026	2,890	124,000	2.3%	5.2
online courses with certificate	2,410	200,800	1.2%	8.9
cbse school admission pune	1,980	48,100	4.1%	3.4
jee mains coaching online	1,740	188,000	0.9%	12.1

Top Pages by Clicks

Page	Clicks	Impressions	CTR	Pos
/mba-colleges-pune	5,420	98,100	5.5%	2.1
/neet-coaching	4,180	160,400	2.6%	4.4
/engineering-admissions	3,290	142,000	2.3%	5.6
/data-science	2,810	220,100	1.3%	7.2
/school-fees	1,920	44,800	4.3%	3.1

Indexing Status

Pages submitted vs indexed

Pages Submitted

842

Indexed

784

Not Indexed

58

Coverage Errors

12

Google Analytics 4

247 active now

Sessions, users, conversions, and behaviour analysis

Sessions

62.1K

Users

48.4K

New Users

31.2K

Engagement Rate

61.8%

Avg Eng. Duration

2m 41s

Goal Completions

1,847

Sessions by Channel

Users Trend (30 Days)

Top Pages by Sessions

Page	Sessions	Eng. Rate	Conversions	Conv. Rate
/mba-colleges-pune	9,420	68.2%	284	3.01%
/neet-coaching	7,810	72.4%	312	3.99%
/engineering-admissions	6,240	58.1%	198	3.17%
/data-science	5,180	54.9%	142	2.74%
/ (Homepage)	12,400	41.2%	88	0.71%

Conversion Funnel

Leads

Inquiry tracking, stage movement, and source performance

Total Leads

1,847

Qualified Leads

892

Paid Media CPL

₹227

Lead → Enroll Rate

6.2%

Avg Response Time

4.2 hrs

Lead Stages · as per CRM

Cold

198

Warm

142

Hot

96

Submitted

48

Closed

286

Not Reachable

312

Untouched

176

Future Prospect

124

Junk

465

Application Stages · as per CRM

Incomplete Applications

128

Complete (Paid) Applications

284

Admission Done

115

To-Be Enrolled

47

Lead Stage Distribution

Share of all 1,847 leads

Enrollment Funnel

Inquiry → Enrolled

Lead Sources by Category

Leads by Source

All acquisition channels

Leads by Course / Program

Program	Leads	Qualified	Enrolled	CPL	Enroll Rate
MBA – Full Time	412	210	28	₹194	6.8%
NEET Coaching	384	198	24	₹214	6.25%
Data Science Online	284	121	18	₹241	6.34%
Engineering – B.Tech	248	104	14	₹198	5.65%
School (Gr 1–10)	318	186	29	₹182	9.12%
JEE Coaching	201	73	1	₹268	0.5%

Leads by Location — State (Google + Meta)

Top 10 States — Google vs Meta

State Total & Positive Leads

State-wise Lead Detail

Synced from Lead CRM

Leads by Location — City (Google + Meta)

Top 15 Cities — Google vs Meta

Leads by Course / Specialisation

Course-wise Detail

Synced from Lead CRM · School / Course / Specialisation

Where the Money Goes — Lead-Stage Bifurcation

Spend by Lead Stage

Counsellors

Team capacity, calling activity, and lead-stage performance

Total Counsellors

8

across all institutions

Active Now

6

75% online

Leads Called

1,432

of 1,847

Pending Follow-ups

47

avg response 4.2h

Applications

412

Admissions Closed

115

Counsellor Status

Live availability

Leads Called by Counsellor

This period

Lead Stages

Counselling pipeline · Assigned → Admitted

Lead Stage Distribution

Counselling · Application · Admitted

Counsellor Performance

AllActiveOffline

Counsellor	Status	Assigned	Called	In Progress	Applications	Admitted	Conv Rate
Priya Sharma	● Active	312	284	86	92	38	12.2%
Rahul Verma	● On Call	286	251	74	78	31	10.8%
Anjali Mehta	● Active	264	240	68	64	24	9.1%
Karan Singh	● Active	198	170	52	41	14	7.1%
Vikram Rao	● Active	176	142	39	38	10	5.7%
Neha Gupta	● Active	152	118	33	29	7	4.6%
Sneha Patil	⏸ On Break	184	149	44	32	8	4.3%
Amit Joshi	○ Offline	128	78	21	18	3	2.3%

Website & Landing Pages

Page performance, speed, form submissions, and A/B tests

Total Sessions

62.1K

Bounce Rate

38.2%

Avg Load Time

2.4s

Form Submissions

2,841

Avg CVR

4.58%

Landing Page Performance

All PagesPaid LPsOrganic

Page	Sessions	Bounce %	Avg Time	Form Subs	CVR	Avg Load	Core Web Vitals
/lp-mba-2026	8,210	34.1%	3m 12s	428	5.21%	1.8s	Good
/lp-neet-coaching	6,840	29.8%	4m 01s	384	5.61%	2.1s	Good
/lp-data-science	5,120	41.2%	2m 48s	228	4.45%	2.8s	Needs Work
/lp-school-admissions	4,280	38.4%	2m 21s	194	4.53%	3.2s	Needs Work
/lp-jee-coaching	3,410	52.1%	1m 58s	108	3.17%	4.1s	Poor

Core Web Vitals – LCP by Page

A/B Test Status

Test	Variant A	Variant B	Winner	Confidence	Status
MBA LP – CTA Button Color	3.8% CVR	5.2% CVR	B	94%	Concluded
NEET LP – Headline Copy	4.1%	4.9%	B	81%	Running
School LP – Form Length	3.2%	–	–	–	Planned